Home
PNA
Under an exclusive license from Avinta, Teletronics
has developed a patent protected system
that facilitates the interconnection of all SOHO transmission
technologies, such that devices can be connected
by consumer at well. And, operation is transparent of
technologies, as far as the consumer is concerned.
One recent subtle development is that an inexpensive
device is now available to couple between phone line
and coaxial cable, so that phone line based broadband
signal can be transmitted on either infrastructure,
expanding the number of access points for Home PNA.
Target
Market and Size: SOHO & Residential Markets |
USA
1. 100M+ households (30M+ with multiple PCs)
2. 25M+ SOHOs
3. Total Market Size: $28B (CY2007 projection) |
Worldwide (including USA)
1. 4~5 x USA
2. 5% Annual Growth |
These numbers are from statistic
reports that give a general idea of the scope of the
market. The actual
market could be much bigger, once a human intuitive
solution becomes available. AvintaNET is poised
to lead broadband industry to cross this threshold.
Core
Technology |
Generalized Broadband Premises Network Architecture |
Domain Partition
(WAN-HAN-PAN) |
Device Address Scheme |
Agnostic Platform |
Service Demarcation |
AvintaNET technology is a combination of reusing traditional
communication disciplines such as
telelphony practices, and patented networking methods
invented by Avinta. Instead of mixing many
parties into one service package, AvintaNET clearly
isolates responsibilities among equipment
manufacturers, service providers, application vendors
and end-users. This is done by empowering
end-users with the ability to identify trouble sources
in a natural manner.
Avinta's patented IPs allow end-user to have full control
of the equipment for everyday use, as well
as utilizing it as diagnostic instrument.
Product
Roadmap |
Primary Networking Infrastructure: Telephony
based HAN
ABP, ABG, ABR ABS |
Complimentary HAN
Technologies
Wireless & PLC (Power Line Carrier) |
ASIC
ABC & ABIs (Avinta Broadband Core & Integrated
Chips) |
Innovative Networked
CE Devices |
The first suite of AvintaNET products will be based
on telephony because ICs in this field have
reached the perform level required by AvintaNET. As
wireless or PLC technology achieves equally
capable status, AvintaNET will make use of such technology.
Integrating AvintaNET core capability with transmission
technology will speed up the mass production
by bringing the cost down for the products. With the
infrastructure business reputation established,
attractive CE devices will be identified by Avinta Technology
as add-on offerings.
Market
Analysis |
Customers:
ASP (Access Service Provider) Service Package
Consumer: Black-Box package |
Competitive Advantages
No known direct competitors
Superior by far to other HAN technologies (Wireless,
PLC, etc.)
Protected by Avinta's two-tiered IPs
Market Lead: 1+ year, to be secured by continual
R&D and
capitalizing on early market dominance |
Only by starting from a black-box modular product approach,
could both consumer's and service
provider's desires be simultaneously satisfied. AvintaNET
is a networking solution based on Ethernet.
Thus, it is agnostic to all technologies. Once there
is one set of technologies able to fulfill AvintaNET
requirements, it is up to other technologies to match
with such performance caliber.
Marketing,
Sales & Manufacturing Strategies |
Concurrent Multi-Prong Marketing Strategy
-Promote AvintaNET through standard organizations
& industrial consortia
-Strategic partnership with first tier carriers/ASP
& national retail chains |
Phased Multi-Channel
Sales Strategy
-Access Service Providers
-National Retail Chains
-Distributors
-Mass Merchandising |
Team Manufacturing
Strategy
-Virtual capability/capacity through partnership
-Quality assurance through total-quality management |
Although AvintaNET modules are end-user consumer products,
traditional marketing and sales
tactics would not work because it is not only very costly,
but also nearly impossible to re-educate
the mass after over one decade of marketing slogans
by the current broadband industry.
A fundamental reorientation have been started with high-level
organizations. A top-down sales
strategy allows AvintaNET products to be introduced
through a more focused channel allowing
orderly deployment phases. Since this is a huge market,
a teamed manufacturing arrangement
would allow each party to concentrate on its respective
strong points.
Demo Illustration Example:
Please
click here for more information on Avinta.
|